Style With A Conscience: “Orange Your Coronary heart!” With SeeMe And Caterina Occhio
Caterina Occhio: SeeMe was born whereas strolling by the souks and back streets of the Center East. After nearly two a long time of reporting on ladies’s conditions within the Middle East and North African regions I determined to take matters into my very own palms. Through my experiences and travels I, unsurprisingly, discovered that being a single mom within the area equals being unsuitable for work, for marriage and for society. SeeMe was subsequently born as a secure haven, training centre and work place for women otherwise deemed misplaced.
Occhio: SeeMe jewellery is produced within the MENA region and it employs ladies, often single mothers, who have suffered violence and have been ostracized from their communities. By way of training SeeMe girls study the craft of jewellery making following historic native strategies. Therefore, whereas fostering their area’s traditions they also safe a workplace for themselves and a future for his or her families.
Do you imagine that vogue as of late may be separated from sustainability? I imply, can a brand really survive without a message or a mission?
Occhio: It may well and it does. Unfortunately, the vast majority of shoppers don’t essentially need a mission or message to buy an item they merely like. It is however true that more and more educated consumers want to know extra about materials and production each when it comes to sourcing of material and working conditions. It is a growing minority and that’s absolutely thrilling.
Occhio: At the start of 2016 UNTF to end Violence against Women selected our coronary heart as symbol for their 20th anniversary. Understanding that the official colour of the cause is orange, we have now created a whole Orange Coronary heart collection together with two necklaces, bracelets, and a tote bag. The tote was made in collaboration with 5 designers (Missoni, Pucci, Aquazzura, Mulberry and Tommy Hilfiger) every donated a drawing round the thought of the Orange Coronary heart. Nicole Kidman, UN Goodwill ambassador, is considered one of our first supporters and we couldn’t be more proud and honored.
And that i’ve additionally observed that you’ve got collaborated with Karl Lagerfeld, Missoni and Tommy Hilfiger on a couple of objects. How did those collaborations come about?
Occhio: When i created SeeMe I didn’t buy workshops, as a substitute I helped build them and i never tied them to SeeMe. These workshops are independent, but SeeMe being Truthful Commerce Certified, they are too, plus they’re very professional and the quality they produce is incredible. I take advantage of this angle to attraction to well-known style manufacturers such as Tommy Hilfiger, Missoni or Karl Lagerfeld… It goes one thing like, “I do know an amazing producer that does wonderful issues, fully handmade, for a fair price and great high quality. Plus they’re fair trade certified!” They usually like it! So I’d say that these came about by way of a mix of excellent PR, private connections, attention-grabbing design and story in addition to some luck…
What would you like the women and men who put on the brand to really feel, along with simply showing off the sheer beauty of the gadgets?
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