Being A professional Within the Service Business: Uniforms
Being a professional within the Service Enterprise:Uniforms – Picture medianet_top= ‘280’; medianet_crid=’124211550′;
Being a professional in the Service Enterprise:
Uniforms – Image & Perceptions
Article by Jack Stone
Copyright © 2003 by ProGardenBiz
ProGardenBiz, an internet journal
The time has come for all faded jeans to cross. For all torn tee
shirts to seek the shortest path to the rag barrel. The time has
come for UNIFORMS!
What work does your company do? Irrigation and sprinkler
installation, landscape contractor, lawn maintenance,
interiorscape plant care, nursery and rising grounds,
waterscape, landscape design? These all have one frequent component,
our customers and how they view us.
Many of you will have probably observed the rising frequency with
which you see your competitor and his employees wearing some
form of uniform. Whether they’re sporting a green tee shirt and
denims or work shirt with firm identify, employee identify, emblem and
matching cap and pants, it all boils down to creating you look
like a businessman who would not actually care about the quality of
It’s all a matter of image and perceptions, both by your
clients, current and potential, and employees. Landscapers and
gardeners who wear uniforms generally get a higher greenback per
hour labor rate from their customers than than those that don’t
put on uniforms or they get extra work and sign extra contracts than
their rivals. This alone needs to be motive enough to
persuade you to begin wearing some type of uniform.
Uniforms do a variety of issues all associated to picture. They tell
your customer that you’re skilled, dependable, consistent,
and organized. That you’ve got a high sense of self esteem. That
you care, as a result of when you care about yourself you’ll care about
them. That you just will be trusted, because you or your employees
don’t look like burglars. Individuals who look like they know what
they are doing are handled with respect. Uniforms separate you
out of your competition. They turn out to be an important sales device as
part of the idea of “first impressions”.
Uniforms additionally contribute to your employees sense of pride, of
belonging to “the workforce”. It reduces their clothes expenses,
thus a uniform turns existential crissi into a pay elevate! Some contractors even have
slight variations in the uniforms of the various crews working
at large residential communities or their landscaping and
upkeep departments to advertise a wholesome sense of
Other concerns are that many government companies require
contractor employees be readily identifiable when working on
public or government property. With increasing frequency
homeowner associations and property management firms are
What uniform is right for you? Earlier than you can reply that
question there are a few things you should know. Uniforms come
in quite a lot of types. You can select from tee shirts, work
shirts (lengthy and short sleeve), pants, shorts, caps, jackets,
windbreakers, coveralls, vests, belts, socks, footwear, and gloves.
The standard of the fabric can be necessary. Are you going to
provide a summer time as well as winter uniform? Remember, the
“weight” of the fabric of shirts and pants can range. Is the
firm identify -going to be silk screened on or are you going to
use patches? Every worker ought to have existential crissi a clean shirt for every
day they work. Can your staff be counted on to launder your
uniforms correctly? Many firms that make uniforms have mens
and womens kinds, but not all.
Most landscapers and gardeners who wear uniforms or present them
to their staff choose tee shirts with the corporate emblem silk
screened on the again. This is the least costly of your
options, especially when you have a excessive charge of turnover or tons
of seasonal work. The short sleeved work shirt with company
identify, emblem and employee identify is the popular option. A nicely
made work shirt can final for years particularly if its laundered
correctly and is not abused.
To make your uniform do what its alleged to do it is best to
devise a costume code. A dress code is an understanding between
you and your workers as to what you anticipate them to appear to be
whereas on the job. For example, on scorching days your workers should
not be allowed to take away their shirts. Half bare gardeners
operating round a condominium community don’t make a superb
impression. That uniform shirt draped on- a shrub or tied around
a lawn mower handle does you no good. In addition to, its really
cooler to put on a shirt. Sweat accumulates on the shirt as an alternative
of evaporating completely away thus protecting the pores and skin cooler
longer. When using energy gear while mowing, edging, using a
weed whip or some other equipment they should put on pants. No caps
unless they’re the corporate cap. Hair ought to be clean and neat.
Lengthy hair must be tied again. Beards must be trimmed neatly.
No smoking except on breaks and lunch. As you’ll be able to see there are
many considerations that ought to go into a “dress code”.
Whether or not you work within the garden, do grounds upkeep,
irrigation restore or lawn care you need to compete successfully
in the market. Uniforms will enhance your online business and are
for everybody in each aspect of the Green Trade.
Uniforms and a combined costume code will add professionalism to
what you are promoting. It is going to convey you extra purchasers, create a greater
work ambiance, and allow you to to make more income. And that’s
why we’re in business.
Jack Stone is a Contributing Editor for ProGardenBiz Magazine,
an internet magazine for skilled gardeners and landscape
contractors. Visit ProGardenBiz to learn how you may get a
free subscription, begin-up steerage, enterprise concepts and
inspiration at http://www.progardenbiz.com.
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